AB Games is the developer of the popular hidden object game Hidden City. An endless love for games lies at the very heart of the company.

The challenge was to find a solution that would visually distinguish the company's brand style from the aesthetic of its flagship game while subtly referencing its hidden object genre. To achieve this, I hid the word 'love' within the word 'game' in the logo, connecting the company's core values with the genre it specializes in.

All I had at the start was the name 'AB Games.' It was a solo project that I took from idea to winning the Red Dot Award. I developed the brand platform and concept, created the logo and identity, designed the website, and managed the design and production of merchandise. Later, I expanded the design solutions, providing a full range of creative services for various company activities, including social media and offline game events.