Unitee is a startup offering a mobile application for golfers and golf clubs to locate lost items on the golf course.

While golf maintains its conservative reputation, it now appeals to a diverse audience, including young, successful individuals willing to push style boundaries. Many fashion brands cater to this demand, offering trendy designs that respect traditions and dress codes.

Developing Unitee's brand identity presented the challenge of balancing appeal between traditional golf enthusiasts and the more fashion-forward generation. I approached it similarly to fashion brands, aiming to blend old-school charm with a modern twist.

From concept to launch, this project was built from scratch. I created the company's logo, brand identity, and the styles for both the mobile application and the website.