Trifecta is a team of professional coaches who combine their own experience as active athletes with coaching others. The name already existed and clearly referenced the three disciplines of triathlon, which became the foundation for the logo concept.

My task was to develop the entire brand identity from scratch.

The three disciplines are reflected directly in the logo, while its structure also became the basis for a flexible graphic system. This allowed the identity to adapt to different formats and applications while remaining recognizable and adding a sense of movement.

Bright yellow was a mandatory part of the brief and a fairly conventional choice for sports branding. This made the rest of the color palette particularly important: it had to work with the yellow while creating enough contrast and tension to avoid a predictable sports aesthetic and give the brand its own voice.