Brightgrove is an IT service company dedicated to discovering exceptional IT talent and forming dedicated teams of developers to create custom solutions for other businesses.

The main challenge was to depart from the visual conventions commonly associated with IT companies. The new brand identity is inspired by the concept of a ray of light, symbolizing the discovery of talent. The specially crafted solid condensed typeface serves as a backgound for the ray of light crossing the logo.

I created Brightgrove's brand identity from the ground up, beginning with just the name 'Brightgrove.' Working solo, I guided the project to win the Red Dot Award. I crafted the new logo and identity, built the website, and managed merchandise production. After establishing the basics, I also designed various other materials, including templates for internal and social media posts, presentations, sales materials, and more.